The Estée Lauder Companies and Microsoft Copilot Studio transform intelligence | Microsoft Customer Stories
Finding insights across silos can slow innovation. This customer story shows how The Estée Lauder Companies uses Microsoft Copilot Studio to build an agent that consolidates data and delivers intelligence in real time. Teams now access actionable insights instantly, enabling faster and more informed decisions. Read the story to see how Copilot Studio helps organizations reimagine intelligence and contact General Technique to explore how you can bring similar capabilities to your customers.
ConsumerIQ is an AI agent developed by The Estée Lauder Companies in collaboration with Microsoft Copilot Studio. It utilizes the Azure OpenAI Service to analyze various documents, identify trends, and provide strategic recommendations. By centralizing information, ConsumerIQ allows product developers and marketers to access insights quickly, reducing the time needed to gather data from weeks to just minutes.
How does ConsumerIQ improve efficiency?
ConsumerIQ significantly improves efficiency by eliminating duplicate efforts and automating tedious data-gathering tasks. This allows teams to focus on strategic initiatives rather than spending hours sifting through documents. As a result, employees can make data-backed decisions more rapidly, which is crucial in the fast-paced beauty industry.
What are the future plans for ConsumerIQ?
The Estée Lauder Companies plans to expand ConsumerIQ's capabilities by integrating additional data sources and scaling its use across all brands and functions. The low-code/no-code features of Copilot Studio enable the development of a scalable solution that can be applied to other business areas, such as supply chain and manufacturing.
The Estée Lauder Companies and Microsoft Copilot Studio transform intelligence | Microsoft Customer Stories
published by General Technique
General Technique was started over twenty years ago with a singular vision: to create a business where the customer comes first. We’ve strived every day to meet this vision, and to build our team with this mantra always in mind. Looking back, we have built a business that has deep and lasting customer relationships, with the type of trust that can only come over time. Our customers know us, and our skills, and indeed engage us to guide them with key decisions that affect not only their Information Technology, but their businesses and hence their people .
We look forward to building a lasting relationship with many more of you in the future.
Sign in with LinkedIn