With Copilot agents, Pets at Home unleashes an AI revolution - Source EMEA
Organizations across industries face the same challenge: meeting customer expectations while improving efficiency. This customer story highlights how Pets at Home used Copilot agents to achieve both. Read the story to see how agents made an impact and contact General Technique to discuss how they can work in your business.
What is Pets at Home's approach to AI?
Pets at Home is integrating AI to enhance the customer experience by unifying data across its various operations, including retail, veterinary practices, and grooming services. The company has created a platform in Azure that connects these areas, allowing for better insights and recommendations. By using AI, Pets at Home aims to save time for its veterinary staff on administrative tasks, enabling them to focus more on patient care.
How does Pets at Home utilize Copilot Studio?
Pets at Home uses Microsoft Copilot Studio to develop AI agents that assist in various business areas, including fraud detection. The company has created an agent that helps the retail fraud detection team analyze transaction data more efficiently, identifying patterns and anomalies. This allows the team to respond more effectively to potential fraud cases, ultimately improving operational efficiency.
What data does Pets at Home leverage for AI?
Pets at Home has access to data from approximately 8 million customers and 10 million pets through its Pets Club loyalty program. This data is utilized to generate machine learning and AI-driven recommendations for next best actions, helping staff provide tailored advice to customers based on their pets' needs and purchasing behaviors.

With Copilot agents, Pets at Home unleashes an AI revolution - Source EMEA
published by General Technique
General Technique was started over twenty years ago with a singular vision: to create a business where the customer comes first. We’ve strived every day to meet this vision, and to build our team with this mantra always in mind. Looking back, we have built a business that has deep and lasting customer relationships, with the type of trust that can only come over time. Our customers know us, and our skills, and indeed engage us to guide them with key decisions that affect not only their Information Technology, but their businesses and hence their people .
We look forward to building a lasting relationship with many more of you in the future.